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Sell on Amazon

Sign up as a seller

1. List Your Products on

Customers See Your Products

2. Customers See Your Products

Customers Buy Your Products

3. Customers Buy Your Products

You Deliver Products to Customers

4. You Deliver Products to Customers

You Receive Payment from Amazon

5. You Receive Payment from Amazon

Step 1 - List Your Products on

With Selling on, it's easy to list your products. Once you've registered to start selling online use the Web-based tools, a free desktop software application, or text files to start selling quickly.

Step 2 - Customers See Your Products on

Once you list your products on, potential customers across India can see your products.

Step 3 - Customers Buy Your Products

Amazon makes buying your product easy. With trustworthy shopping experience and secure payment infrastructure, we help customers make quick, easy, and worry-free purchases.

Step 4 - You Deliver Products to Customers

Amazon notifies you by e-mail when an order has been placed. You simply pack and deliver your item to the customer (unless you let Fulfilment by Amazon do the work).

Step 5 - You Receive Payment from Amazon

Payment for the order is deposited into your bank account after the deduction of Amazon's fee and you receive notification by email that your payment has been sent.

Selling on Amazon provides businesses of all sizes a compelling sales channel with a nationwide reach. You can list an unlimited number of products and benefit from Amazon’s investment in technology and innovation, traffic, convenient shopping experience, and a secure payment infrastructure backed by Amazon’s comprehensive A-to-Z guarantee. Additionally, you will have access to Amazon’s proven seller coaching tools and a suite of integrated services that can help you easily grow your business online.

Listing on is free. In celebration of the launch of, you can enjoy a promotional referral fee and free monthly subscription for the first year.

You also have the ability to enable Fulfilment by Amazon (FBA) so that you can put Amazon's world class fulfilment technology to work for you. With the trusted Amazon platform and fulfilment services, you will have access to the resources that you need to build your business.

Benefits at a glance:

  • Open a new sales channel and reach nationwide potential customers
  • Convenient shopping experience for customers
  • Benefit from Amazon's investment in technology and innovation
  • No product listing fees
  • No upfront costs of creating a website or setting up a physical store
  • Secure payments
What is Sell on Amazon or SOA?
Sell on Amazon is a program that enables you as a seller to list and sell your product on
How does selling on work?
Selling on is easy. First you list the products that you want to sell on marketplace. Customer sees your product and makes a purchase. You will receive an email to ship the product. You deliver the product to the customer and confirm shipment. Amazon will deposit the funds into your bank account after deducting our fees.
What products can I sell on
You can sell items in the following categories: Books, Movies, Mobile Phones, Personal Computers, Tablets, Consumer Electronics (including Cameras and Video Games - Consoles) and Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories). More categories are coming soon. Please Contact Us to know more.
What do I need to register as a seller on
In order to register, please visit Contact Us and provide the following information.
  • Your company details
  • Your contact details - email and phone number
  • Basic information about your business
  • We will respond to you after reviewing your information with next steps.
I don’t have a website, can I still sell on
You don't need a website to start selling on marketplace. It's easy to list your products and start selling.
Can I sell outside India through marketplace?
No. At this time marketplace allows shipments only within India.
If I list my products using Sell on Amazon, will the customer know that he or she is purchasing from me on marketplace?
We will clearly indicate on our product detail pages and offer listing pages that the product is sold by you and the invoice will carry your name.
What are the charges of Sell on Amazon program?
We charge you when you get an order. Listing on is free. Refer to Pricing for more details. In celebration of the launch of, you can enjoy a promotional referral fee and free monthly subscription until June 5, 2014. However, the promotion is valid if you sign up for a two year contract.
When will I start getting charged the monthly subscription fee?
We will charge the subscription fee one month from your date of registration. If you enroll for the promotion and sign a two year contract, your subscription fee will be waived until June 5, 2014.
Can I cancel my subscription?
You are free to cancel anytime. If you have signed up for the two year contract, you can cancel any time post 2 years.
How do I get paid?
Amazon will disburse payments to your bank account once a week. You will be eligible to get paid for the order 7 days after the order is confirmed as shipped.
How do I list my products on
You can use our Web-based interface or our bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the catalogue.

If your products already exist in the catalogue

You can easily list them one by one using our Web-based interface. To do so, you only need to provide the name of the product, the price and your available stock. Alternatively, if you have a large number of products, you may use one of the following methods.
  • You may use Excel-based inventory files to create multiple products simultaneously.
  • Or you may use XML via Marketplace Web Services (MWS) APIs to create multiple products programmatically.
Please note that, to use these tools, you will be required to provide the ISBN, or UPC code for each product.

If your products do not exist in the catalogue

You can create them using either the Web-based interface or the bulk listing tools. There are two types of bulk listing tools:
  • Excel-based inventory files to create multiple products simultaneously.
  • XML via Marketplace Web Services (MWS) APIs to create multiple products programmatically.
For each new product, you will have to provide product information, including:
  • ISBN or UPC code
  • Product title
  • Product description
  • Image of the product
  • Price
  • Available stock
Please note that some product categories might require additional information to list your products.
How do I manage my orders on
You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.
Do you offer protection against fraud?
Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud.
What is the A-to-Z guarantee program?
  • The A-to-Z Guarantee Program is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact you when they have a problem.
  • If you fail to resolve the problem, the customer can file an A-to-Z claim. When Amazon receives the claim, we send you an email detailing the claim which requests a response with basic information about the order and the way you fulfilled it.
  • Amazon will then determine how the claim will be settled which may include reimbursement of the order to the customer, at your expense.
Can customers leave feedback and why is customer feedback important?
Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see. In other marketplaces, we have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by to measure your performance
Can I talk to someone about selling on Amazon?
If you are not currently selling on and want to learn more, you can Contact Us and provide your details. We will respond to you after reviewing your information with next steps.
I have not sold online before and do not have capabilities to sell online such as capturing images and creating digital catalogues. How can I sell on
We may be able to help you take images, create catalogue, pack and ship the items sold on Please Contact Us for more information.
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